Senior Housing Consultants is proud to announce that Allison Phillips has been awarded the prestigious “Associate Member of the Year” award by the Iowa Assisted Living Association (IALA) for 2025.
This distinguished honor recognizes Allison’s outstanding service, leadership, and commitment to the assisted living industry in Iowa. Her contributions through Senior Housing Consultants — including advocacy, mentorship, and innovation — have helped elevate standards and enhance quality of life for seniors across the state.
• As a long-standing IALA member and aboard the IALA board of directors, Allison has demonstrated exemplary professional dedication.
• Under her leadership at Senior Housing Consultants, the firm has supported multiple assisted living providers with strategic planning, occupancy growth, and resident- centered programs.
• Through her involvement with IALA events, education initiatives, and peer collaboration, she has fostered a spirit of community and shared best practices among Iowa senior living providers.
“We are thrilled to see Allison honored by IALA,” said Nick Merlino, COO of Senior Housing Consultants. “Her passion for helping communities thrive and her unwavering advocacy for seniors make her the perfect recipient of this award.”
“Being recognized by my peers through IALA is an incredible honor,” said Allison Phillips. “This award energizes me to continue raising the bar and helping Iowa’s assisted living industry deliver compassionate, innovative care with profitable results.”
As the senior living landscape continues to evolve — shaped by new challenges, shifting regulations, and a growing demand for operational excellence — Senior Housing Consultants remains committed to guiding operators with practical expertise and proven results. Their mission has always been to provide professional, relatable consulting that strengthens performance, enhances resident satisfaction, and supports long-term success for owners and operators. This recognition from IALA affirms not only Allison Phillips’s individual leadership, but also the company’s enduring commitment to being a trusted partner in helping senior living providers thrive.